1, pp. 1, pp. sports and entertainment. The aim for using a mixed methods approach was to get a deeper understanding of the phenomena of festival fandom and festival career development. Theyll fly to a show, get paid six figures, fly home, Bahl says. Music festival attendance might also be a vehicle for various . On the business side, music festivals have become more streamlined and shaped by the advent of big music promoters over the last decade. Each year, the company offers a Festival Passport that gives audiences access to more than 100 festivals starting at $999. This consideration implies that organisers could benefit from frequent festivalgoers' expertise and willingness to participate in the festival's development practices both in marketing and management. Studies on career development show that devotion to a specific leisure activity involving frequent event attendance modifies future behavior in motives, preferences and patterns, intending to fulfil needs that have been changed through accumulated experience ( Getz, 2007, 2008 ). ( UFI, 2020) The global virtual events market size was valued at $77.98 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 23.2% from 2020 to 2027. Furthermore, a frequent festival attendee was aware that one had to be both relaxed and patient at festivals. You only have access to basic statistics. The main limitation of the study was the voluntary response sample used for the survey. Interviewees pointed out that they might attend a festival alone since they knew that there were friends and acquaintances they met only at the festival in question: There are acquaintances all around Europe. In the U.S., over the past five years consumer spending on live entertainment has grown 7% annually, providing strong structural tailwinds to drive increased demand for concerts globally. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: While live show announcements and touring operations are slowly picking up across the globe, the question which festival will take the crown for the most attendees in 2022 will likely remain unanswered for the time being. A suitable candidate for this is metal music, since it is exceptionally popular in Finland, metal fans are very loyal festival attendees (Kinnunen et al., 2019a), and there are several festivals that concentrate on metal music. Ticketmaster / 6th June 2019 Festival Finder State of Play Reading & Leeds is the most attended festival Music festivals in 2018 were attended by 23% of Americans. 18 No. You can only download this statistic as a Premium user. Accessed March 01, 2023. https://www.statista.com/statistics/1101275/largest-uk-music-festivals/, Statista. The artist fandom was demonstrated by being in the front row and taking photos of their idols. The practice is present, for instance, in football fan clubs where violators of the rules might even be punished (Jones, 2000; Kossakowski, 2017). Please note that the code must be integrated into the HTML code (not only the text) for WordPress pages and other CMS sites. Frequent festivalgoers' knowledge and skills development comprised planning, self-control and using accumulated knowledge about festivals. As soon as this statistic is updated, you will immediately be notified via e-mail. Getz, D. and Patterson, I. 283-298. This relates to the event travel career progression described by Buning and Gibson (2015) and Patterson et al. Find your information in our database containing over 20,000 reports. 35 No. Most successful worldwide music tours of all time as of November 2019, based on gross revenue (in million U.S. dollars) Highest grossing festivals worldwide in 2019 Highest grossing festivals. and Caltabiano, M.L. Get the best reports to understand your industry. Tjora, A. A 2019 Deloitte survey of millennialsa group that makes up at least 45% of the 32 million people who attend music festivalsfinds that most value experiences: 57% of respondents said they prioritized travel and seeing the world over owning a home. 16 No. The ideal entry-level account for individual users. 128-147. https://doi.org/10.1108/IJEFM-08-2020-0050, Copyright 2021, Maarit Kinnunen, Antti Honkanen and Mervi Luonila, Published by Emerald Publishing Limited. Mackellar, J. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode. 29 No. Pearce, P.L. You can only download this statistic as a Premium user. These are, on the other hand, core constituents of social sustainability as defined by Quinn and Wilks (2016) and Rihova et al. De Groot, M. and Robinson, T. (2008), Sport fan attachment and the Psychological Continuum Model: a case study of an Australian football league fan, Leisure / Loisir, Vol. Bahl says festival organizers quickly caught on to the spike in artists taking to the road and decided to pay them more to appear at their events. Magazines, Dolly Parton at the Newport Folk Festival, Or create a free account to access more articles, How Music Festivals Became a Massive Business in the 50 Years Since Woodstock. Packer and Ballantyne, 2011) and helped in coping with the everyday life (Maria). Apr 2021 - May 20221 year 2 months. Larsen et al. He makes ice. 693-711. Get full access to all features within our Business Solutions. Cavicchi, D. (1998), Tramps like us: Music and Meaning Among Springsteen Fans, Oxford University Press, Oxford. Festivals have since evolved from the DIY, communal spirit of Woodstock, growing into mainstream businesses that reap profits and embrace corporate sponsorships, as more than 32 million people attend them each year, according to Billboard. 52 No. Then they heard us speaking [Finnish] and we got acquainted since we let them into our camp. 6, pp. Live music attendees (including popular and classical music) are 23% more likely to report very good or excellent health. Sziget Festival Record attendance: 565,000 Identification with other fans leads to social connections with them (Duffett, 2013), which in turn is related to well-being (Reysen et al., 2017; see also Packer and Ballantyne, 2011). Big events are back. Sinclair, G. and Dolan, P. (2015), Heavy metal figurations: music consumption, subcultural control and civilizing processes, Marketing Theory, Vol. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. 28 No. Planning of festival attendance was two-fold and tourism-oriented. Nordvall, A., Pettersson, R., Svensson, B. and Brown, S. (2014), Designing events for social interaction, Event Management, Vol. This rationale is called complementarity (Sandelowski et al., 2006), completeness (Bryman, 2006), knowledge-based (Hurmerinta-Peltomki and Nummela, 2006) or production of a more complete picture (Denscombe, 2008). Additionally, she conducts her post-doctoral research project in UNIARTS Helsinki, focusing on the network management of arts productions. The motivational change might act as a trigger for frequent festival attendance, or for a desire to participate in festivals more often. (Australia Council for the Arts, 2010; Australian Bureau of Statistics, 2007). Most of them had a vocational or upper secondary school education and they were mainly students or blue-collar workers earning less than 30,000 per year. statistic alerts) please log in with your personal account. daily and featuring the latest statistics from the media, They were ready and willing to invest in festivals as an essential part of their lifestyle. (1983), Inferring travel motivation from travelers' experiences, Journal of Travel Research, Vol. 25 No. 485-501. All in all, the increase in skills and knowledge made the festival attendance easier and more enjoyable, reducing attendance-related stress. internet, telecommunications and consumer electronics This text provides general information. Source: wikimedia.org. Due to non-normality of variables, Spearman's correlation was chosen to assess the relationship between the number of festival and small concert (club, restaurant) attendances during the previous year. Suomi, K., Luonila, M. and Thtinen, J. Specifically, it outlines: 1. Since they are aware of their role in the co-creation of the festival atmosphere during the event and beyond, they should be considered as crucial stakeholders in the production networks of festivals and posited as co-producers in these networks. Self-control included knowing when to drink and eat to avoid the need to go to the toilet in the middle of the best performance. A paid subscription is required for full access. However, for 34% of planners, it's virtual event attendance, as statistics confirm. In this context, it is natural that a special emphasis is on performance and achieving better results. 1408-1432. doi: 10.1080/14775085.2020.1822199. Henry, P. and Caldwell, M. (2007), Imprinting, incubation and intensification: factors contributing to fan club formation and continuance, in Cova, B., Kozinets, R.V. As a Premium user you get access to background information and details about the release of this statistic. Statista. Greene, J. And for the first time since 2013, Bonnaroo sold out of 2019 tickets with 80,000 people attending, according to the Nashville Tennessean. Impact of length of visit on the perceived benefits of music festival attendance. 2, pp. We aim to compare features of career development and fandom in frequent music festival attendance since the concepts are clearly intertwined (Figure 1) in motives and practices. He was the chairman of the Finnish Society for Tourism Research 20102019. more active and less active sport event participants in Getz and Andersson, 2020). For instance, Pauli was familiar with various cashless payment methods used in festivals around Europe. trailer <]/Prev 281698>> startxref 0 %%EOF 145 0 obj <>stream Kinnunen, M., Luonila, M. and Honkanen, A. and Moital, M. (2018), Customer-to-customer co-creation practices in tourism: lessons from customer-dominant logic, Tourism Management, Vol. Braun, V. and Clarke, V. (2006), Using thematic analysis in psychology, Qualitative Research in Psychology, Vol. See Figure 2 for concert attendances per attendee type. Their organizational capacity helps to manage ticketing and other factors that come into play in organizing a festival. Manthiou, A., Lee, S., Tang, L. and Chiang, L. (2014), The experience economy approach to festival marketing: vivid memory and attendee loyalty, Journal of Services Marketing, Vol. Knowledge acquisition and accumulation are typical for fandom as often the strength of fandom is tested by the level of knowledge about the fan interest (Sinclair and Dolan, 2015). There is a scarcity of research scrutinizing both career development and fandom in the festival context within the same study, and festival attendance as part of music tourism is an under-researched area. It is important to note that these studies are related to being an active sports participant (not a spectator); that is, a runner, cyclist and so on. Smith, W.G. They both contain the aspect of communality: a strong sense of being a member in a like-minded community. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Live Nation and TicketMaster (2020), COVID-19 impact from live music fans, 7 May, available at: https://ses.se/wp-content/uploads/2020/05/Supplemental-Fan-Survey-Data1.pdf (accessed 5 January 2021). Does Statista also create infographics in a customized design? As skills and knowledge accumulate, the awareness of appropriate behavior increases. Using several examples, our study demonstrates the importance of social dimensions in music festival attendance, revealing the role of the frequent festivalgoers as important and potential actors in the production processes of festivals and the development activities in the networked production contexts. Register in seconds and access exclusive features. The relationship with music was stronger for frequent than casual festivalgoers in the following items: Music is one of the most important things in my life, I actively search for new music that interests me, I actively recommend artists, pieces and albums to my friends, I usually listen to music concentrating and burying myself in it,, Making and playing music is one of the most important things in my life and I usually listen to music with friends, acquaintances and like-minded people.. Crowding into a park for a surprise performance that turns out to be Dolly Parton at the Newport Folk Festival. 106, pp. 9 No. To download a report, please enter your email below. 4 No. Look up music festival near me, and youre likely to find one within at least a few hours drive. We are happy to help. 1, pp. . (Sofia). Festivarian code (Gardner, 2004), a positive state of mind and respect for other participants, facilitates communality and everyone's enjoyment at the event. 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